A successful SEO audit increases sales, it’s as simple as that! An SEO Audit tells you what you’re doing wrong and where you need to improve so as to get better search engine rankings, which means more site visitors and sales. An SEO audit is a full analysis of how successful you rank online for what you want to sell. To find out what exactly an SEO audit entails, please check out our recent post explaining this. In this article, we explain the importance in undertaking an SEO audit and if you haven’t done one yet, get moving.
By auditing your website, you will answer the following key areas of your online strategy development:
1) Technical and site-wide analysis
2) Identify Problems & Challenges
What is stopping you from achieving your optimal organic rank?
Once you’ve done all the above steps, you’ve completed the basics to successful SEO. In order to achieve the rank you want in organic search you need to formalize your long term SEO strategy. How will you consistently work to increase your organic search which will inevitably increase sales.
How much time and money will you need to execute a competitive SEO campaign? Do you have an in-house team or will you outsource? Whichever you choose, it is recommended that you create a 6-month strategy and month by month you evaluate progress against a clear set of goals and re adjust your strategy where needed.
How difficult, from 1-10 is it to rank for your top target keywords? Who are you competing against, big brands or small local businesses. Do your top competitors invest a lot in SEO and link building? What do the competitors do? Can we outdo and/or outsmart them?
By understanding all these elements of your SEO audit, you can create a smart SEO strategy that drives sales consistently in the medium to long-term.
By undertaking an SEO audit, you not only identify gaps in your organic strategy but you gain a better understanding of your competitors’ online strategy and your target market online behaviour.