What exactly is an SEO Audit?
An SEO audit looks at how well your website is doing in search engines and identifies where there could be areas for improvement to start gaining better rankings in organic search which means more sales.
Achieving success with SEO (Search Engine Optimisation) is the key long-term factor to ensuring consistent online success.
What does an SEO audit consist of?
Keyword and SERP analysis (SERP = Search Engine Results Pages)
This is the first step you should take in your SEO audit. Pull a list of your current keywords (words/phrases you want to be top of Google for) and see where you currently rank in Google search for your target location.
Competitor research and analysis
Once you have this information, now compare against your identified competitors. How do they do. If they do better, why? Are there keywords you are missing that you could target yourself. This stage you are basically looking at your competitors’ strategy, learning from it and you will use this information to build an even better one.
Technical and sitewide analysis
Find what’s broken on your site and fix it. You want to make sure your site is indexed correctly and any pages you want to be found can be found.
Page and content-level analysis
You must evaluate your page structure, content, titles and images. Do you have good enough content that will interest your target market? The goal of long term SEO success if not just driving any traffic to your site but your target market.
User Experience (UX) analysis
When your target market land on your site, do they find the content they are looking for immediately? Is your site easy to navigate, loads fast, attractive, these are some of the key factors you must look out for.
Link analysis
Identify your backlinks, anchor text, top pages and key metrics such as Page and Domain Authority. Who is linking to your site, who do you link to, do you offer good in site linking throughout your site?
Conclusion
By undertaking an SEO audit, you not only identify gaps in your organic strategy but you gain a better understanding of your competitors’ online strategy and your target market online behaviour.